The Beach Company Adapts Projects to Target Markets Across the Southeast

While labor shortages and high construction costs are hindering the production of some new multifamily units across the U.S., the demand for multifamily development in certain sectors is still very strong. The Beach Company is responsible for several landmark developments throughout the Southeast region and has currently several projects under development across key markets:

  • Charleston, SC
  • Nashville, TN
  • Greenville, SC
  • Chattanooga, TN
  • Columbia, SC

The Beach Company takes a sophisticated approach to development to differentiate its product to appeal to the demands of each market’s unique resident base. For example, for the past few years the industry has been heavily weighted at the top end of the market but is now seeing an increased demand to serve the middle market with a spike in demand for affordable rental options.

“We’ve focused heavily on catering our product to a discerning and selective resident wanting luxury apartments with first-class amenities. While demand for this product is still alive and well, leasing velocity may begin to slow, as those renters have a lot more options now,” said Dan Doyle, senior vice president of development at The Beach Company. “We’re seeing demand for affordable housing in every market that we’re active in right now. To maintain a competitive edge in 2018, multifamily developers must adopt targeted solutions that appeal to the unique resident base of a city, which includes paying more attention to the middle market.”

One of the hallmarks of The Beach Company’s developments is its longstanding tradition of establishing landmark properties and communities by evaluating each development opportunity for its potential to improve the quality of life for its neighbors, and contribute to the long-term economic vitality of the Charleston Lowcountry and the Southeast region.


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