More people are renting today than at any other point in the past 50 years, according to a new report by the Pew Research Center. The pace of new multifamily development is not slowing down, and The Beach Company is answering the call by tapping into the needs of today’s renter with creative solutions amid the current boom in multifamily development.

With several multifamily projects in the pipeline in major cities throughout the Southeast, The Beach Company’s multifamily product appeals to a selective resident base seeking a living space that fits their lifestyle. Here are three trends that The Beach Company is seeing in multifamily development:

Amenities that cater to online shoppers

The Beach Company’s approach to amenities keeps the end user top of mind and monitors lifestyle trends to ensure a relevant, competitive offering. Given the increasing amount of online purchases by residents, The Beach Company considers amenities like refrigerated lockers for home grocery delivery and customer-centric package delivery and pick-up options. 

Renewed focus on resident experience

Delivering an outstanding living experience for residents with a focus on customer service leads to long-term satisfied residents. One way The Beach Company does this is by implementing a CARES team at new multifamily properties, which usually consists of a couple who lives at the community charged with fostering an environment where residents can connect with each other and develop friendships. CARES teams at Beach Company properties throughout the Southeast organize functions like paint night, holiday gatherings and other events to build community.

Mixed-use suburban living

Multifamily living was once synonymous with short-term living, but now many renters – primarily millennials and Baby Boomers – are choosing to commit to multifamily living for the long haul. Whether they’re retired or able to work remotely, many renters are opting for suburban living with urban-living amenities over renting in the urban core. The Beach Company is catering to those lifestyles with studio, one, two and three-bedroom units surrounded by dining, retail and transportation options – all in a walkable setting.


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