The Beach Company Takes the First Steps Toward Redevelopment

CHARLESTON, SC February 17, 2014 – The Beach Company, a real estate development and investment firm based in Charleston, SC, notified tenants today of the schedule for vacating the Sergeant Jasper apartments located at 310 Broad Street.

The process will take place in stages over the next six months.

The Beach Company has been working closely with the City of Charleston Planning Department and various neighborhood groups since 2010 to determine the appropriate approach to redeveloping the site. “We are making progress and look forward to sharing our vision for the site in the near future,” said Kent Johnson, Vice President of Development for The Beach Company.

Developed by J.C. Long, Sergeant Jasper was the first local apartment building to be built with a FHA construction loan. Construction on Sergeant Jasper began in October of 1949. Built next to the Moultrie Playground and facing the Ashley River, it was named after a brave soldier who fought with Moultrie to successfully defend Fort Sullivan from the British in 1776. Sergeant Jasper risked his life under heavy cannon fire to recover and replant Moultrie’s Liberty Crescent flag, and thus became a Revolutionary War hero. The flag, designed by Moultrie, was a symbol of revolt against tyrannical rule, and was the predecessor of the South Carolina state flag.

Charleston Mayor William McG. Morrison was quoted in the News and Courier on June 15, 1949 saying, “I am delighted that Charleston will have the advantage of this excellent apartment building which is so badly needed and which indicates that the sponsors have real faith in the progressive future of Charleston.”

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