The Jasper Charleston, SC

The Beach Company recently announced three new hires at its downtown headquarters in Charleston.

The Beach Company has hired Alex Yeider as a commercial property manager. In her role, Yeider will oversee commercial properties in Charleston, Mount Pleasant, Isle of Palms and Savannah. Originally from Wheaton, Illinois, Yeider received her bachelor’s degree in political science from Gettysburg College. Yeider brings valuable industry experience having previously served as a property manager for Lee & Associates and assistant property manager for Darby Development and Carr Properties in Washington, D.C.

Laura Beacham has been hired as human resources manager for The Jasper and Gulf Stream Construction, The Beach Company’s general site contractor. In her role, Beacham will assist in facilitating human resources practices and positive employee relations for The Beach Company and Gulf Stream Construction. Beacham received a bachelor’s degree in journalism from the University of Georgia and a Master of Business Administration from The Citadel. She also has SHRM-SCP and SPHR certifications. Beacham is originally from Florence and was previously a senior human resources business partner at C&S Wholesale Grocers, benefits manager at Piggly Wiggly Carolina Company, account consultant at Benefit Focus and donor relations manager at Charleston Stage Company.

John Reyna has been hired as a development associate to assist the Charleston development team with new and ongoing projects in the region. Originally from Mount Pleasant, Reyna received his bachelor’s degree in philosophy from the University of South Carolina and a Master of Architecture from the University of Miami. A registered architect in Florida and Virginia, Reyna is returning to The Beach Company after an internship at CanalSide Lofts in Columbia 15 years ago. More recently, Reyna held roles as a project manager at Glave & Holmes Architecture and de la Guardia Victoria Architects & Urbanists, as well as a sales analyst at Wells Fargo Bank.


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