Dan Doyle, The Beach Company’s senior vice president of development, recently presented to attendees of the 2019 Urban Land Institute (ULI) Carolinas’ Meeting: Future-Proofing for Tomorrow’s Reality during the conference’s Crane Watch session. Held in Raleigh, N.C., the event attracts approximately 700 attendees each year, including: developers, investors, architects, planners, brokers, academics, attorneys, decision makers and government officials.

The Crane Watch session explored the future of land use, from market disruptors to anticipating and planning for future generations. Doyle was one of six industry leaders chosen to individually present case studies of past projects, including lessons learned, photos, site and floor plans and development timelines, in addition to important site, building and financial data.

Doyle’s presentation outlined the history of The Beach Company’s newest development project, The Jasper, a 12-story landmark building under construction in Charleston’s historic district that will feature premium office space, luxury apartments and premier dining and retail options. He addressed the company’s decade-long process of dealing with neighborhood opposition, rezoning initiatives and Board of Architectural Review appeal litigation, citing the multiple design plan revisions created for the four-acre waterfront property. Throughout the presentation, Doyle expressed the importance of engaging with the community and gathering objective feedback when it comes to redevelopment and proceeding with caution and consideration when working with historic redevelopment projects in urban environments.

Doyle concluded his presentation by highlighting the approved redesigns for The Jasper, which is slated for completion in 2020, predicting that its combination of location, views and amenities will set a new standard for luxury living in Charleston.


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