Read original article in the Upstate Business Journal.

Plans for the mixed-use new construction component of the BB&T building overhaul have been submitted to the City of Greenville in an application for designation as a planned development. The project was informally reviewed, with positive reception, at the Dec. 7 Design Review Board Urban Panel before it heads to the Planning Commission.

The property owner, Charleston developer The Beach Co., announced in September it plans to turn the high-rise BB&T bank building at 301 College St. downtown Greenville into an apartment complex, and parking lots across the street will be the site of the new construction, which will include retail and possibly a grocery store, as well as apartment units and townhomes.

Dan Doyle, a senior vice president with the developer, said the proposed mixed-use building bordered by Duncan, Buncombe, and Whitner streets and Hampton Avenue will contain 20,000 square feet of first-floor retail, which could be one user or multi-tenanted, a prominent restaurant space on the corner of Whitner and Buncombe, and 54 rental apartment units above that will range from 500-800-square-foot studios and one-bedrooms.

The remainder of the planned project will be 36 townhome units ranging from 2,200 to 2,400 square feet that will extend the pattern of development from the adjacent Hampton-Pinckney area, Doyle said. The townhomes will line Whitner Street and Hampton Avenue, creating a pedestrian-friendly experience, he says.

McMillan Pazdan Smith Architecture, who will be designing the townhomes for this project, also designed the townhomes one street over on Butler Avenue. Doyle says that decision was made specifically to maintain and continue the same architectural design of the neighborhood.

Doyle says a final decision about whether the townhomes will be for sale or rental units has not yet been made.

The scope of the project also includes adding street parking on Whitner Street and 90 parking spaces for the mixed-use building.

The design for the current BB&T building, which will be transformed into an apartment building with more affordably priced units, has not yet been finalized, but Doyle says they are using the proximity to Heritage Green as inspiration.

“With the building that’s there today, we think we can turn it 180 degrees from a bland mass built in the 1970s,” Doyle says.

Doyle says plans include creative features that tie into the nearby cultural district, with the goal of making the area a gateway into downtown.

Categories: Development